Gabriela Hengeveld is a Dutch-Peruvian photographer with a focus on social and environmental topics. Her new branding combines timeless minimalism with warmth and a wink to the artist's inspirational heritage.See the project
For this project, the challenge was to find a visual language that accompanies both, a minimal style that presents photography perfectly and visual elements that incorporate the artist's warm personality and South American background.
In collaboration with Gabriela, we developed a Peru inspired colour scheme and a visual identity that builds on minimalistic compositions and unique typography. The web design utilises this branding from start to finish.