INHOPE is a global network fighting fiercely for a internet free of Child Sexual Abuse Material (CSAM). For the occasion of their 20th anniversary, we created a total rebranding to express and amplify the NGO's important message.See the project
The goal of this extensive project was not only a modern and timeless visual appearance for INHOPE. Just as much we aimed for a branding which communicates the NGO's values in a sensitive, bold and intuitive manner.
Basing the identity on the simple, powerful concept of two separate parts being bridged by one connecting statement achieved recognisability, while a unique colour palette and flat geometric shapes add their part.